Legal
Privacy Policy
Last updated: July 2025
Information We Collect
We collect information you provide when scheduling appointments, submitting our AI Smile Check, or contacting us — including your name, contact details, dental photos, and health history. We also collect standard website analytics data (pages visited, browser type, approximate location) through our analytics provider.
How We Use Your Information
We use the information you provide to schedule and deliver orthodontic care, respond to your inquiries, send appointment reminders and follow-up communications, and improve our services. We do not sell your personal information to third parties.
AI Smile Check & Photo Uploads
Photos submitted through our AI Smile Check tool are used solely to generate your personalized treatment preview. Photos are processed by our AI service provider under a data processing agreement and are not shared with any other third party or used for model training without your explicit consent.
HIPAA Notice
As a healthcare provider, Platinum Orthodontics is subject to the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is handled in accordance with our Notice of Privacy Practices, which is provided to all patients at their first appointment and is available at any of our offices upon request.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect your information. Our website uses HTTPS encryption for all data in transit. Patient health records are stored in HIPAA-compliant systems with restricted access.
Cookies & Analytics
Our website uses cookies and similar technologies for site functionality and aggregate analytics. We do not use advertising or tracking cookies. You may disable cookies in your browser settings; some features of the site may not function without them.
Your Rights
You have the right to access, correct, or request deletion of your personal information. For health records, your rights are governed by HIPAA and our Notice of Privacy Practices. To make a request, contact us at the information below.
Contact
If you have questions about this Privacy Policy, please contact us at 800-989-6674 or visit any of our four Southern California locations.